Create And Be Seen: A complete guide to Social Media Marketing by Marais Marlize

Author:Marais , Marlize [ Marais , Marlize]
Language: eng
Format: epub
Publisher: Beyond the Vale Publishing
Published: 2021-09-25T16:00:00+00:00

Use only 1 pain point per advert.

An advert is different from a post, in the sense that you have a clear offer and CTA (call to action).

Re-post advertisements that have done well according to their engagement rate.

The average click rate on Facebook advertisements are 2 - 5% (Simply take the amount of clicks you’ve received on an advert (that is how many times your CTA button or link was clicked), divided by the number of people that have seen your post (post reached) and multiply it by 100. For example: an advert gets 54 link clicks and has reached 3400 people: 54 / 3400 x 100 = 1.5%)

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